How to Start a Fashion Business

Deciding whether to start a fashion business requires a lot of upfront thinking. Here are some of the things you need to know;

Running a small fashion business is a 24 hour a day, 7 days a week commitment requiring high self-discipline.

In order to start a successful fashion business, you will have to oversee all aspects of the business, not just the creative parts.


There are four key points in the fashion business life:

 1) Design & Development: I believe this the most enjoyable part of the business. Designing a collection, preparing story boards, patterns, samples and fabric materials.

2) Production: In the beginning, you will need to find a manufacturer that can help you with your production. At Nasirli Kardesler Tekstil – NassC we make production in small batch runs which make us an ideal manufacturer for new designer brands. We can also produce high quantities and can, therefore, help you in your journey – both at the very beginning and when your brand has grown and become well-known with a high stock demand.

3) Marketing: You will not be able to sell your collection unless people know about it. Social Media is a very good market strategy, besides it’s free.

4) Sales: Find a business partner that you can cooperate with. The fashion business is very complicated and it’s hard to manage everything on your own. Mentally and financially you should share your stress with a partner. If you are looking for the designing and collection preparations your partner should focus on sales strategies.

At the early stages of your business, you may have your own retail through an e-commerce website.

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